Channels
Generally, any distribution channel is used for distributing the products or services to the end user or customer. In this context, channels are used as a medium for sending the EnCaps to the customers.
Multi-channel marketing is the process of communicating with consumers across many channels like SMS, WhatsApp, Twitter, Facebook, or any other channel selected by the potential customers. Promoting your products and services through any one channel isn’t adequate for the customers.
Marketing across multiple channels gives customers the finer choice to obtain customized messages on their preferable transmission channel.
SMS
The power of SMS marketing is undeniable. SMS is a highly individualized and casual channel, making it ideal for broadcasting delightful campaigns. It achieves higher open rates when compared to other channels.
Moreover, the user doesn’t need to have the smart phone to receive and view the SMS and there is a higher chance for an individual to consume its content.
Today all the customers want an omnichannel messenger to communicate with the businesses in a similar way as they connect personally with others.
Without any doubt, WhatsApp is the topmost, fast, and secure messenger with around 1.5 million users across the globe.
This popularity has turned out the WhatsApp application to be a leading marketing tool to reach out to the wide range of audience for promoting the products and services. So, you can elevate your business by privately and quickly engaging with the targeted customers through WhatsApp Channel.
Unlike SMS, with WhatsApp, you'll be able to send not only the text, but other multimedia messages like audios, videos, pictures, or even the files of size up to 64MB also.
And they have the additional benefit of verifying businesses so consumers can trust that they are contacting the businesses they expected.
Next guide Create Channels aid you to create channels for sending the EnCaps across multiple channels like SMS and WhatsApp.
