Channels

Generally, any distribution channel is used for distributing the products or services to the end user or customer. In this context, channels are used as a medium for sending the EnCaps to the customers.

Multi-channel marketing is the process of communicating with consumers across many channels like SMS, WhatsApp, Facebook, Telegram or Google Messenger channel selected by the potential customers. Promoting your products and services through any one channel isn’t adequate for the customers.

Marketing across multiple channels gives customers the finer choice to obtain customized messages on their preferable transmission channel.

Facebook

Facebook, being one of the largest social media platforms, presents a tremendous opportunity for businesses to reach a vast audience. Through Facebook's messaging capabilities, businesses can establish direct communication with customers, providing personalized support and sharing relevant information. With features like Facebook Messenger, businesses can send text messages, images, videos, links, and even chatbots to automate customer interactions. By utilizing Facebook as a marketing channel, businesses can enhance their brand visibility, engage with customers, and create meaningful connections within the extensive Facebook user base.

Today all the customers want an omnichannel messenger to communicate with the businesses in a similar way as they connect personally with others.

Without any doubt, WhatsApp is the topmost, fast, and secure messenger with around 1.5 million users across the globe.

This popularity has turned out the WhatsApp application to be a leading marketing tool to reach out to the wide range of audience for promoting the products and services. So, you can elevate your business by privately and quickly engaging with the targeted customers through WhatsApp Channel.

Unlike SMS, with WhatsApp, you'll be able to send not only the text, but other multimedia messages like audios, videos, pictures, or even the files of size up to 64MB also.

And they have the additional benefit of verifying businesses so consumers can trust that they are contacting the businesses they expected.

Telegram is a widely popular messaging platform with millions of active users globally. It serves as an excellent channel for businesses to connect with customers. With its secure and feature-rich environment, Telegram allows businesses to engage with their audience privately and efficiently. By leveraging Telegram as a marketing channel, you can send various types of content, including text messages, images, videos, documents, and even conduct polls or surveys. It offers a seamless and interactive way to communicate, making it an ideal choice for businesses to promote their products and services.

Google Messenger

GBM is now an essential part of any business’s online presence and easily the first-place customers look for information. According to a recent survey, 70% are more likely to visit and 50% are more likely to transact with a business having an informative Google My Business (GMB) profile.

The GBM channel enables consumers to communicate with businesses and organizations directly from Google Maps or search results in a seamless manner. You can request access to Google Business Messages (GBM) channel with Twixor. By enabling GBM, you allow your customers to interact with your business and reach out to you via Google Search, Google Maps, and Google Ads. With GBM, you can enable conversations enriched with rich images and personalized support.

Next guide Create Channels aid you to create channels for sending the EnCaps across multiple channels like Facebook, WhatsApp, Telegram and Google Messenger.

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